Thirty three years in the making and the distillation all Wild Country's knowledge the new Helium Friends build on the unique heritage of the most inspired, innovative and copied product in climbing. From the company that made the first ever camming device, Helium Friends are stylish, dynamic and ergonomic. The Helium Friend is designed to be the ultimate Friend and has been superbly re-engineered to achieve this aim with a unique mix of classic and new features. It’s the Friend that completes t...

The new Proton quickdraw is sports specific and impeccably designed to enhance the all-important clipping moment.  Distinct hot forged back and gates have been carefully thought out to create an ergonomic pair of biners engineered around our new variable width webbing to make an awesome package. Built for the smoothest clipping and stripping, the Proton’s elegant style enhances and redefines this integral part of the sports climbing experience. Additionally, deep internals locate both the bol...

In the beginning Jardine + Vallance was the word... Wild Country came about as the brainchild of a UK based climber Mark Vallance and was set up to manufacture what was to become the most famous piece of rock climbing gear of all time, the Friend. Friends were the brainchild of US climber Ray Jardine who Mark had met in the USA a few years earlier. Then when Ray couldn’t find a partner in the US to develop and produce his revolutionary new unit Mark and he joined forces and Wild Country was bor...